Episode 34: Shop.org Special – Part 2: Casey Sullivan from Barneys New York

In this episode we talk about:

  • Digital initiatives at Barneys
  • How to please all customer segments at once, shopping simultaneously?
  • How does Barneys balance the physical and digital experiences for each segment yet maintain a cohesive, consistent experience?
  • and more…

About Casey Sullivan:

Casey is the Director of Business Development at Barneys New York, where she oversees startup and growth initiatives, focusing on digital opportunities. She is a strategy professional with experience spanning international and multi-stage companies, specializing in luxury fashion. Casey started her career in finance with BNP Paribas (Fortis Investments). She then joined LVMH’s DFS Group and later co-founded Gleem & Co, a consignment jewelry marketplace for designer and estate jewelry.

Barneys New York

Barneys New York is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays.


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