In this episode we talk about:
- Digital initiatives at Barneys
- How to please all customer segments at once, shopping simultaneously?
- How does Barneys balance the physical and digital experiences for each segment yet maintain a cohesive, consistent experience?
- and more…
About Casey Sullivan:
Casey is the Director of Business Development at Barneys New York, where she oversees startup and growth initiatives, focusing on digital opportunities. She is a strategy professional with experience spanning international and multi-stage companies, specializing in luxury fashion. Casey started her career in finance with BNP Paribas (Fortis Investments). She then joined LVMH’s DFS Group and later co-founded Gleem & Co, a consignment jewelry marketplace for designer and estate jewelry.
Barneys New York
Barneys New York is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays.