Black Friday bonanza
Cyber Monday Wins … but not by a ton.
- Figures released Tuesday by the Adobe Digital Insights unit of Adobe Inc. show U.S. shoppers spent $3.45 billion online this year, making Cyber Monday the biggest online shopping day in the United States.
- That’s up 12.1% from $3.07 billion on Cyber Monday 2015, and a bit higher than Adobe’s forecast of $3.36 billion when Cyber Monday began.
- While a big number, Monday’s $3.45 billion e-commerce figure beat Black Friday’s $3.34 billion total by just 3.3%.
About Black Friday…
- Overall sales per person were, in fact, down: $299.60 in 2015 to $289.19 in 2016.
- According to a recent NRF press release, is that 44% of shoppers went online while only 40% braved the stores. All said and done, the number of overall shoppers actually rose from 151 in 2015 to 154 million in 2016.
- In a separate release, IoT smart store analytics provider RetailNext reported a “decrease in U.S. store sales of 4.2 percent on a 4.4 percent decline in store traffic over the same period a year ago.”
GAP CEO Embraces Data
GAP was more design driven in the early years. Now, is making a concerted effort to bring analytics into the mix.
Starbucks Passes the Baton
Howard Schultz is handing over his title of CEO to COO Kevin Johnson, effective April 2017.
Schultz will serve as executive chairman, shifting his focus to innovation, design and development of Starbucks Reserve Roasteries around the world, expansion of the Starbucks Reserve retail store format and the company’s social impact initiatives.