In this episode:
- Crowd sourced grocery shopping
- Shop the look with Google
- Tommy Hilfiger moving towards Fast Fashion Model
Crowd sourced grocery shopping
- App is called Basket – on iOS and Android
- “The company is highlighting price transparency to helping people discover the best priced items at local stores. It does so by leveraging the power of the crowd. Basket has built up a database of grocery store items and their prices by tasking shoppers with capturing that information. It’s like Waze — an app that uses crowd-sourced traffic data to help predict better travel routes for drivers — but for grocery shopping.”
- Anyone can enter a grocery shopping list into the app, which is free to download and available on Android and iOS. Basket will calculate which local store offers the most savings for that particular excursion.
Shop the look with Google
- How it works: Let’s say you’re looking for a new outfit to wear to a wedding. If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads. As with standard Shopping ads, retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns.
Tommy Hilfiger moving towards Fast Fashion Model
- Tommy Hilfiger is the latest fashion brand to speed up the time it takes for its latest fashion styles to be available for purchase
- Everything shown on the runway at the company’s two-day fashion event beginning on Friday at South Street Seaport in New York City will be instantly available on its website and at 300 Tommy Hilfiger stores worldwide.
- The designer told Business of Fashion. “This is a time when the consumer is really demanding what he or she wants, and when they want it. They want instant gratification. They don’t want to wait six months.”
- With this move, Tommy Hilfiger is joining brands like Burberry, Tom Ford, Michael Kors, Thakoon Panichgul and Rebecca Minkoff which have also drastically reduced the time it takes to bring designs to market after fashion shows, disregarding high-end fashion traditions in a nod to consumer demand.